As the marketplace turns

As the seasons change, so does the marketplace. Your passion for producing food also needs to keep up with population demographics which are changing fast.   

Statistics Canada reported that, as of July 1, 2024, our numbers hit 41,288,599. Through international immigration, our numbers increased by 250,000 in the April 1 to July 1 quarter. By province, Alberta is experiencing the fastest growth. 

Immigration, access to information and travel all impact the food and beverage industry. You might have decided to produce an apple variety because it was great in baking, but that consumer preference may change as the population ages and as new citizens bring their own recipes to the table.

Food influencers may tout new health benefits in specific products that drive sales. Or perhaps you can spotlight a nutrition benefit that refreshes the health halo on your product.

Consider the potato category. When I worked at a store, the big item was a 10lb bag. When we put 20lb bags on sale, I had to get it up on my shoulder to carry it out for people. Now, you would be hard pressed to find a 20lb bag of potatoes and a lot of space is devoted to mini potatoes or creamers. Consumers want potatoes that cook faster and can be used in different applications. This requires change in your business from varieties to equipment to mindset.