As the seasons change, so does the marketplace. Your passion for producing food also needs to keep up with population demographics which are changing fast.
Statistics Canada reported that, as of July 1, 2024, our numbers hit 41,288,599. Through international immigration, our numbers increased by 250,000 in the April 1 to July 1 quarter. By province, Alberta is experiencing the fastest growth.
Immigration, access to information and travel all impact the food and beverage industry. You might have decided to produce an apple variety because it was great in baking, but that consumer preference may change as the population ages and as new citizens bring their own recipes to the table.
Food influencers may tout new health benefits in specific products that drive sales. Or perhaps you can spotlight a nutrition benefit that refreshes the health halo on your product.