AgVend Unveils ‘Goose’: The First AI Co-Pilot Built for Ag Retail

By Alyssa Speake

AgVend, the leading provider of digital enablement solutions for agribusiness, announces the launch of Goose, an innovative AI co-pilot designed to transform the way ag retail teams go to market. This latest addition serves as a free enhancement to their existing platform underscores AgVend’s commitment to deliver technology that enables agronomy sellers, grain merchandisers, and energy sales reps to do their best work.

Created to get ag retail teams out of the office and off of the app, Goose serves as a personalized partner in the field, identifying insights and automating tedious tasks. An agronomist can ask Goose, “Who are my largest urea buyers from the past three years that haven’t booked this fall?” Or a merchandiser can prompt it to “Draft a text message for grain prospects updating them on the recent market changes.” While Goose can act on one’s behalf, users have full control of any actions taken.

“AgVend’s core product philosophy is to make every interaction as simple as possible. Goose incorporates the latest advances in AI and machine learning to offer faster and more effortless interactions,” said Eli Rosenberg, Chief Product Officer and Co-Founder at AgVend. “Activities that normally require twenty minutes to complete, now take several seconds. And this drastic reduction in time is the difference between tasks getting done or not.”

In an industry that prides itself on relationships and service, AgVend’s Goose is engineered to offload the low value tasks so that teams can more efficiently and effectively focus on what matters most: serving their customers at the farm gate.

“Goose will help us get more done,” said KC Graner, Senior VP of Agronomy at Central Farm Service. “With AgVend’s AI tool at their fingertips, our team members can finally harness the full potential of our data, uncover the best sales opportunities, and automate everyday tasks to focus on what truly matters – providing service and expertise to our growers.”

While currently in beta, Goose will be made available as a free platform enhancement for all AgVend Partners before the end of the year.

“As we keep advancing Goose, it will go beyond instant insights and task automation,” said Eli Rosenberg, Chief Product Officer and Co-Founder at AgVend. “It will evolve to make accurate predictions and timely recommendations to boost efficiency and profitability for our partners, ultimately helping them be successful in a changing ag landscape.”