Associated Equipment Distributors (AED) is pleased to announce the appointment of Jalen Price as the organization’s new Regional Manager for Eastern Canada. Based in Ottawa, Price brings a strong background in Canadian public policy, strategic communications, and stakeholder engagement to his role supporting AED members across the region.
Price joins AED following a distinguished career within the Government of Canada. He most recently served in the Prime Minister’s Office as an Issues Management and Parliamentary Affairs Coordinator, where he supported strategic communications, briefed the Prime Minister on emerging issues, and led files related to northern affairs and economic development. He also previously served as a researcher for the government of Prime Minister Mark Carney, providing strategic policy analysis to support Members of Parliament.
Price holds a graduate certificate in sustainable business management from Conestoga College and a Bachelor of Arts from Wilfrid Laurier University, where he was also recognized as an OUA All-Star on the conference championship football team. In his new role, Price will serve as the primary point of contact for AED members in Eastern Canada, helping them optimize their membership value and navigate the full suite of AED resources. His experience working in fast-paced policy environments and on grassroots engagement efforts will support his work in strengthening member relationships across the region.