$38M On the Table - A beefy plan for 2024

The Cattlemen’s Beef Board (CBB) has some beefy news for you. They're thinking of pouring $38 million into some exciting projects in 2024. Just a thumbs-up from the USDA, and they're good to go. 

At their recent meeting in Denver, the Beef Promotion Operating Committee (BPOC) was buzzing with decisions. They’re planning to back twelve grant proposals starting October 1, 2023. But here's the tricky part, with inflation and changing dollars, planning isn't easy, says Jimmy Taylor, the chief of both CBB and BPOC. 

Now, for the highlight reel. Out of many hopefuls, eight beef organizations are going to see some funding. The big players: 

• National Cattlemen’s Beef Association is pocketing $25,405,000. 

So, where's all this cash going? A chunky $9,275,000 is all for promoting the yumminess and health benefits of beef. Another $8,300,000 will fuel research, while $7,600,550 is marked for sharing info with us, the consumers. And let's not forget the global scene, with $8,150,000 set for international marketing. 

They're also sending a shoutout to producers with $1,800,000 meant for communications and outreach. The whole deal for 2024 totals a staggering $42 million.