The upcoming Wisconsin Agricultural Outlook Forum, set for Tuesday, Jan. 27, will have a special focus on the critical role of trade in shaping Wisconsin’s agricultural economy, exploring how export markets, global competition, and shifting trade policies influence producers and agribusinesses across the state.
The event will take place on the University of Wisconsin Madison campus. It is organized by UW–Madison’s Renk Agribusiness Institute, campus’ hub for agribusiness teaching, research and extension/outreach, located in the College of Agricultural and Life Sciences.
While trade serves as the primary focus of the forum, the program will also address major national developments, including the recent $12 billion federal aid package for farmers, and discuss how such initiatives may intersect with Wisconsin’s economic outlook.
Trade is particularly important for Wisconsin, which exports a diverse mix of agricultural products including dairy, meats, processed vegetables, corn, soybeans, cranberries, dry beans, and ginseng. Despite national challenges, some indicators suggest Wisconsin agriculture may be faring better than other regions. The 2026 forum will explore whether that impression holds true and what factors are driving different outcomes across sectors.