Daiya Foods and Big Mountain Foods from Canada and Bakenology and The Village Bakery, based out of the United Kingdom, can then use this tempered pulse flour in its food manufacturing.
“Support from PIC is critical in transitioning Avena’s tempered flours from promising food ingredients to an innovative suite of clean-label, nutritious and functional ingredients for food manufacturers. This project will open up a new, important market for farmers and provide significant benefits to consumers,” said Gord Flaten, Avena Foods CEO, in the release.
This partnership also helps diversify the markets available to producers in Western Canada and avoid issues with exporting whole seeds to other countries, said Greuel.
Packaged goods are “harder for national governments to impose trade barriers on than it is for straight up commodities. I think this whole idea of market diversification and insulating us against trade disruptions is really critical for producers,” he told Farms.com.
Photo credit: Protein Industries Canada photo