New markets, new opportunities - USDA grants fuel Ag exports

By Farms.com

The U.S. Department of Agriculture (USDA) is taking a bold step to support American agriculture with a $300 million grant program. The Regional Agricultural Promotion Program (RAPP) focuses on creating new export markets for U.S. food and farm products in regions with significant growth potential.

RAPP targets exciting markets in Africa, Latin America and the Caribbean, and South and Southeast Asia, where consumer demand and purchasing power are on the rise. This initiative provides a platform for U.S. agriculture to tap into these promising opportunities.

"USDA is committed to building strong markets for U.S. producers," said Vilsack. "RAPP helps exporters reach new customers, boosting their competitiveness and resilience."

The initial round of RAPP funding supports a diverse range of projects. From promoting cranberries in India to expanding the market for Southern yellow pine in the Caribbean, RAPP grants are fostering new connections across the globe.

The program also supports market development for hazelnuts and dairy products in Africa. Additionally, the U.S. Meat Export Federation and the Brewers Association will leverage RAPP funds to expand their reach in Africa and Southeast Asia, respectively.

By creating new export avenues, RAPP strengthens the U.S. agricultural sector and contributes to the economic well-being of rural communities. This innovative program paves the way for a brighter future for American agriculture and promotes global food security.