If passed, this piece of legislation would force the reversal of a recent FDA ruling.
In February, the FDA issued a draft guidance stating plant-based milk alternatives can be sold and labelled as milk.
These products can be displayed this way because consumers understand the difference, the FDA said.
Shoppers “understand that plant-based milk alternatives do not contain milk when shopping for various types of products labeled with the term “milk,”” the FDA said in its ruling.
But the FDA’s decision goes against its own rules.
FDA regulations state that “milk is the lacteal secretion, practically free from colostrum, obtained by the complete milking of one or more healthy cows.”
This potential confusion is why Congress needs to pass the Dairy Pride Act, said Jim Mulhern, president and CEO of the National Milk Producers Federation.
The FDA’s guidance, “while taking steps in the right direction, ultimately doesn’t remedy the problem it seeks to solve, which is the proven confusion among consumers created when plant-based beverages steal dairy terms to make their products appear healthier than they really are,” he said in a statement.