Meat Labeling Updates - What “Product of USA” Really Means

New USDA Standards Ensure Accurate U.S. Origin Meat Labels

Starting January 1, meatpackers and processors wishing to label their products as originating from the United States must comply with a new USDA regulation, which also covers poultry and egg products. The rule, finalized in March 2024, sets clear standards for using “Product of USA” claims.

Under the regulation, meat can only be labeled as a U.S. product if the animals were born, raised, harvested, and processed entirely within the United States.

Meat derived from animals imported into the U.S. for feeding, slaughter, or processing is no longer eligible for the claim. Minimally processed items may use a qualified statement, such as “sliced and packaged in the United States using imported pork.”

Labeling is voluntary, but any use of “Product of USA,” “Made in USA,” or American flag symbols requires proof supporting the claim. USDA provides generic label approval, eliminating the need for special verification programs or extra approval steps.

Products containing multiple ingredients may carry the USA label if all components excluding spices and flavorings meet the rule’s criteria. For instance, a beef and pork sausage must use U.S.-origin meat from both species to qualify.

The regulation also allows state- or locality-specific claims, such as “Product of Iowa,” if the same criteria are met. This requirement applies solely to domestic sales; exported meat products must adhere to the labeling standards of the importing country. Overall, the rule aims to provide consumers with transparency and ensure claims of U.S. origin are accurate and verifiable.

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