John Deere collaborates with Dovetail Workwear

John Deere collaborates with Dovetail Workwear
Apr 02, 2025
By Andrew Joseph
Assistant Editor, North American Content, Farms.com

Partnership between the two companies looks to empower women in agriculture.

Built by, for, and with women, Dovetail Workwear is teaming with John Deere (aka Deere & Company) to develop a collection of apparel and gear specifically designed to address the needs of women in the agricultural industry.

The companies said there’s a shared commitment to celebrating women’s immense value and contributions in agriculture, focusing on developing products that support and empower female farmers, crafts and tradeswomen, and small-scale homesteaders.

The John Deere x Dovetail Workwear collection was developed through close collaboration with female farmers, ensuring their voices and needs are represented at every stage, from product design to wear testing. Design prioritizes fit, performance, and durability on the farm, with features like high-stretch, midweight fabric, and a split hem for a smooth fit over boots.

While women haven’t always been recognized for their pivotal role in agriculture even though they have long worked alongside their male counterparts, their influence and impact have continued to grow steadily.

Today, women represent a significant force in agriculture:

  • 36 percent of all US farmers are women;
  • 56 percent of all farms have women as producers and decision-makers.

Dovetail Workwear’s collaboration with John Deere celebrates and recognizes these invaluable contributions, shining a spotlight on the women who keep our farms running and our tables full.

 “We are thrilled to partner with John Deere to honour and support the extraordinary women in agriculture,” commented Sara DeLuca, Dovetail co-founder and Director of Product Development. “By developing a collection that is specifically tailored to meet their needs, we aim to empower women in the field, provide them with the tools they need to succeed, and inspire future generations of female farmers.”

Founded in 2018 and headquartered in the Pacific Northwest, Dovetail Workwear is the largest exclusively women’s workwear brand in the northern hemisphere. From the skilled tradeswomen to the backyard gardener, Dovetail Workwear makes all-season, all-reason utility apparel that is designed to perform and protect without compromising form and function and is constructed of eco-conscious fabrics, ethical sourcing, and manufacturing and is available in inclusive sizing.

Added Lauren Willis, Global Director of Brand Licensing at John Deere, “Deere’s collaboration with Dovetail Workwear is born from real conversations with women doing real work. Through this workwear line, we hope to help women in agriculture feel great as they dress for the busy and unique lives they lead.”

Dovetail Workwear is available online and in over 500 retail locations across North America. The John Deere x Dovetail Workwear capsule collection is available beginning April 2, 2025, at www.DovetailWorkwear.com and in Canada at www.DovetailWorkwear.ca.

Subscribe to our Newsletters

Trending Video