Ford's 2024 Super duty emerges as truck of the year in North America

Jan 29, 2024


The 2024 Ford F-Series Super Duty has set a new benchmark in the truck industry by winning the North American Truck of the Year award. This accolade will come as no surprise to farmers and represents Ford's commitment to strength, utility, and innovation, particularly in the Super Duty line. 

The Super Duty stands out with its unique combination of features like the Pro Trailer Hitch Assist and the Tailgate Down Camera. These innovations not only make towing easier but also safer. The truck’s Pro Power Onboard provides unparalleled power support for various needs, from the farm to outdoor adventures. 

With a focus on heavy-duty tasks, the Super Duty leads in sectors such as agriculture, construction and mining. It's remarkable towing capacity of 40,000 pounds and a payload of 8,000 pounds are backed by a powerful 6.7-liter Power Stroke V8 diesel engine, offering unmatched performance. 

Technology is at the forefront of Super Duty’s design. Its Head-Up Display, inspired by fighter jets, provides critical information without distraction. The available 360-Degree Camera Package and 5G modem are just a few examples of how the truck stays ahead in tech advancements. 

The 2024 model year brings fresh updates to Super Duty. New colors like Glacier Gray Metallic, enhanced wheel options, and the reintroduction of the pickup box delete option cater to a wide range of customer preferences. Ford's Co-Pilot360 Technology across trims adds an extra layer of safety and convenience. 

This award is not just a win for Ford; it’s a nod to the hardworking farmers who rely on their trucks every day. Assembled in the U.S., the Super Duty reflects Ford’s dedication to quality and its role as a leader in the truck market. The F-Series’ status as the best-selling truck for 47 years is a testament to its enduring legacy and the trust it has earned among its users. 

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