Manufacturers warn of lower profits as farmers struggle with cash flow needs
The farm equipment industry is preparing for another challenging year as leading manufacturers report weaker forecasts and lower profit expectations. According to recent analyses, the uncertainty surrounding tariffs, crop prices, and global trade deals continues to make it difficult to predict a clear recovery in the farm economy.
Bloomberg analysts highlighted that John Deere recently projected lower profits for 2026, signaling ongoing market weakness. Shares fell after the company’s forecast missed expectations, raising concerns about the pace of recovery even as trade agreements resume crop shipments. Farmers have been dealing with tariff impacts that reduced demand and increased costs, while new trade activity has yet to deliver the needed boost.
Industry experts noted that guidance for 2026 suggests a deeper slowdown than originally expected. Company leaders acknowledged the challenge, stating that the rapidly changing business climate created “heightened uncertainty.” They believe 2026 may mark the low point of the current agricultural cycle.
John Deere is not the only company, CNH also reduced its outlook after slowing production of tractors and combines to prevent oversupply. The company said sales were down because many farmers postponed equipment purchases due to high operating costs and softer crop markets. Rising steel and aluminum tariffs added further strain, although analysts expect companies to manage these pressures over time.