Enhanced WIC benefits focus on healthier eating

Apr 11, 2024

By Farms.com

The U.S. Department of Agriculture recently unveiled updates to the WIC program, marking one of the most substantial changes to the initiative in the past decade. These changes aim to provide low-income families with increased funds for fruits and vegetables while reducing dairy allowances to align with modern dietary guidelines.

Under the new regulations, participants will see a permanent increase in the cash value benefit for fruits and vegetables, a change initially introduced temporarily during the pandemic. The selection of available produce will also expand to include more types like frozen or canned, aside from just fresh, enhancing accessibility and variety.

The revision also decreases the amount of milk and juice that can be obtained through the program, in line with recommendations from the National Academies of Science, Engineering, and Medicine. This move is intended to encourage a shift towards healthier eating habits among millions of mothers and children who depend on WIC.

Georgia Machell of the National WIC Association expressed optimism about the updates, citing past improvements in health outcomes and product availability in WIC-authorized stores following similar program changes in 2009. 

The new rules also provide states with the flexibility to tailor food packages more closely to the cultural and dietary preferences of their populations, a critical step in ensuring that the benefits are maximally effective.

While the dairy sector has expressed concerns over reduced milk benefits, the introduction of more dairy alternatives like plant-based yogurts and cheeses, and lactose-free milk options, are expected to maintain dairy's presence in a balanced diet.

These rule changes are designed not only to update the food offerings in the WIC program but also to influence healthier choices and practices across the food industry, contributing to broader public health goals.

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