In the podcast, he explained that relying heavily on one market, such as the U.S., puts Canadian agriculture at risk due to shifting geopolitics and economic policies. He believes that expanding into Indo-Pacific countries helps create new opportunities and makes Canada’s agri-food sector more resilient.
Murad emphasized that diversification means more than trade. It includes improving efficiency, maintaining high-quality standards, and understanding regional demands. His strategy involved working closely with growers, governments, and international buyers to ensure long-term success.
He also discussed the need for Canada to continue investing in innovation, sustainability, and infrastructure to remain competitive. “Canada has the natural resources and talent to lead in global food systems,” he noted.
This podcast episode serves as a reminder of how visionary leadership and smart trade strategies can help Canadian agriculture grow stronger, more efficient, and better prepared for global challenges.
“Canada has the natural resources and talent to lead in global food systems,” said Murad Al-Katib.
Photo Credit: AGT Foods