Video: Direction of Global Ag Policy - Dr. David Hughes
David Hughes is Emeritus Professor of Food Marketing at Imperial College London. He travels the world talking to businesses, trade associations, governments, and conferences on global developments in the food and drink industry. A highly sought-after speaker wherever he goes, he has an unparalleled knowledge of global food issues and opportunities.
Our turbulent world shows little sign of reverting to one that is more stable. Climate change is the most fearsome spectre and consumers, agri-food businesses, and governments have set out their stall to reduce its impact on long-term food supplies and the future health of our world. However, current short-term concerns, not least about the “remains” of the pandemic, the Russia Ukraine war, and the cost-of-living crisis, are causing governments, companies and consumers to make compromises on their “greening”/low carbon ambitions.
At the national level, food security and energy policies are being given higher weighting by both the public and private sectors. This will continue for the next few years until there is some resolution of the tragic war in Europe. In the meantime, The 4th Global Agricultural Revolution will gather pace on farms and in countries where returns to food production are sufficient to cover the high cost of high tech investment.