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Reflecting on 2024: Building a Bigger Appetite for Pork

Jan 06, 2025

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Video: Reflecting on 2024: Building a Bigger Appetite for Pork

As 2024 draws to a close, NPB CEO Bill Even takes a moment to recap and reflect on the work your Pork Checkoff accomplished this year based on producer priorities. We are working with the industry to build a bigger appetite for pork among American consumers.