Video: Building Brand Identity
Building Brand Identity: You know them by name — Starbucks, Apple, Nike, the list goes on – but you also know them by their brand. But, you’re a cattleman. What does a brand identity mean for your operation and why is it important? Where do you even start? Angus Media staff discuss the elements of a foundational brand, how to balance your marketing plan and just what you should be doing to take your operation to the next level.