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Why the "Beef. It's What's For Dinner." Reboot is Important to the Industry

Nov 02, 2017

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The Beef. It's What's For Dinner. website was funded by the Beef Checkoff. It's just one of the many ways the Checkoff works to help increase demand for beef. We caught up with State Beef Councils staff to get their thoughts on why projects like the re-launch are important to the beef industry.

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