During a period of low U.S. crop prices after the first World War, the Great Depression, and the Dust Bowl, farmers and ranchers were instrumental in pushing for the first farm bill, the Agricultural Adjustment Act of 1933.
At the time, half of the total U.S. population (54.4%) lived in rural areas.
Fast forward 80 years. The 2010 census shows that the number of U.S. citizens now living in rural areas has shrunk to 19.3% of the U.S. population - or 1 in 5.
The population shift away from rural locations means that farmers and ranchers need to speak up more than ever before.
Thomas Jefferson once said, "We in America do not have government by the majority. We have government by the majority who participate."
How true today for the agriculture community.
Farm Bureau works hard to develop skilled advocates. We have a long history in advocacy training and build it into our leadership development programs.
The three pillars of the FB Advocacy program are:
Influence: Provide the necessary tools and training, including message development, storytelling, and relationship building.
Action: Encourage advocates to be active within their state Farm Bureaus and be role models for other farmers and ranchers.
Impact: Make sure our advocates understand the legislative and regulatory processes and the issues and policies that impact them.
Farm Bureau has created a tiered advocacy program to meet our members' needs. The general advocacy brand is for members who participate in leadership development programs or have attended immersive advocacy training, we created a group for Farm Bureau’s key advocates and thought leaders. These Farm Bureau members can opt-in to the Grassroots Outreach Team (GO Team) with state Farm Bureau approval. Farm Bureau created the GO Team to be effective in the new reality of advocacy, having advocates trained to effectively interact with the media and understand the best practices to influence lawmakers.
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