If you think that turkeys don't get much love for most of the year, your suspicions would be entirely correct.
According to Darren Ferrence, the Chair of the Turkey Farmers of Canada, an astounding 77 percent of whole turkey sales come during the Thanksgiving and Christmas seasons. While Christmas is still the Gobbler King, at 41 percent (roughly 2.9 million whole turkeys sold in Canada), Thanksgiving isn't too far behind, sitting at 36 percent (2.5 million).
But while Easter sees a bit of uptake, it would seem that for the rest of the year whole turkeys just don't jive for the majority of Canadians.
Ferrence, who is also a turkey farmer in his own right, says that sales have been fairly steady overall, with a new recent dip in the last couple of years that he attributes to changing habits and family dynamics.