Syngenta Canada has named David Hoar as head of sales, crop protection, effective immediately. In his new role, Hoar will lead the national sales and account management teams from the company’s office in Calgary, Alberta, and will serve on the organization’s leadership team.
Hoar will be responsible for guiding his team across nine provinces to deliver a best-in-class customer experience and innovative solutions for Canadian growers.
“David is a natural leader, strong communicator, and keeps the customer at the heart of everything he does,” says Shaun Vey, president, Syngenta Canada. “His strategic mindset, talent for building strong relationships both within the company and with customers, and his commitment to continuous improvement have made him highly effective. These strengths have enabled David to consistently deliver outstanding results while fostering the growth and development of talent for the organization.”
Hoar brings 23 years of dedicated experience with Syngenta to this leadership position. Most recently, he served as Head of Key Accounts, where he was instrumental in shaping the company’s retail strategy. In this role, he continually sought opportunities for improvement, embraced change to enhance service offerings, and actively listened to customers to ensure their needs were met and exceeded.