Where does fake news come from? In the case of the Prairies this past week, its Saskatchewan’s provincial cabinet and a think-tank from Winnipeg. They aren’t alone. Politics and picking sides appear to be a pretty regular source of public lies designed to deceive.
In Canadian agriculture we can’t afford to be involved in fake news. We rely on our reputation for producing great products in a sustainable environment and, like it or not, we are only two out of every 100 Canadian voters and citizens. Other folks will decide for us whether we get to keep doing what we are doing or what we will have to change to meet their expectations.
How we manage other, largely urban Canadians’ opinions of us and the way we look after rural Canada is now up for continuous review. And no, it doesn’t matter who is running Ottawa.
Luckily, Canadian farmers do most things better than anyone, so our practices are easy to defend.