New Holland Wins Agritechnica Innovation Awards for Tech Innovations

New Holland’s innovative engineering and its expertise in developing answers to the challenges faced by farmers worldwide have been recognized with 2 Silver Medals in the prestigious Agritechnica Innovation Awards. Agritechnica is the world’s largest farm equipment exhibition and will take place in Hanover, Germany in November 2025.

Silver medals were conferred on New Holland’s Corn Header Automation and ForageCam technologies. Both industry firsts, they automate key harvesting processes, demonstrating how technology can support farmers by reducing manual intervention, maximizing output, and lowering fuel consumption — all contributing to more sustainable agriculture and improved productivity.

New Holland Corn Header Automation integrates advanced automation and artificial intelligence into Combine Corn Headers, making it the most sophisticated corn header technology available today. Designed to empower operators of all skill levels, it helps maximize harvest efficiency by reducing crop losses, boosting throughput, cutting fuel costs, and eliminating manual adjustments — saving time and money while ensuring consistently high performance.

Advanced sensing and control systems are integrated to optimize harvesting performance in real time. They include deck plate automation that adjusts the gap between plates based on crop conditions, and stalk processing automation that controls stalk roll speed and header attack angle to match crop moisture, stalk condition and field variability. Multiple shatter sensors enable real-time feedback and closed-loop control for header settings, while ground speed matching synchronizes header processing with combine ground speed to optimize throughput and reduce losses.

New Holland’s ForageCam brings intelligent crop monitoring and advanced automation to forage harvesting. The company reports it will be available on New Holland Forage Harvesters from September 2026 onward.

Complete cracking and processing of all corn/maize kernels is crucial when harvesting corn/maize for silage - as this ensures that livestock can fully access its valuable energy and nutrients during the digestive process - ultimately supporting higher quality milk and meat production. Setting the kernel processor has traditionally been done manually, using time consuming and retrospective measurements to assess processing performance, leaving little to no opportunity to influence crop quality during harvest.

The New Holland ForageCam development uses a spout-mounted camera to continuously analyze crop flow images and detect kernel fragments to assess processing efficacy; this is linked to a Kernel Processing Score – a measure to assess the processing quality. This actively drives machine adjustments: the system automatically modifies processing parameters to automatically achieve the desired forage quality. This continuous, in-cab monitoring and adjustment automation capability represents a significant step forward in this segment.

This innovation underscores New Holland’s commitment to design solutions that improve agronomic outcomes, delivering smarter technology that prioritizes nutritional outcomes and optimizes forage quality for specific requirements.