New-crop mustard prices are well below old crop, but still historically attractive at around 70-75 cents/lb.
Dyck said that despite this year’s much lower supply, demand for mustard typically remains fairly constant – helping to support the market.
“Mustard has very high inelastic demand. Although demand doesn’t change from one year to the next regardless of price, the customers need mustard. There is no substitute for mustard,” he said.
One of the world’s largest exporters of mustard seed, Canada has enough mustard to satiate demand, Dyck said. However, countries which purchase Canadian mustard are now looking elsewhere, such as the US, to increase their own supply, he said.
“Those countries that import the mustard, they’re taking efforts to secure their requirements, and I think that will include buying from other mustard exporters.”
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