In addition to changing the commission name, the proposal would add dried faba beans and lupine as commodities covered by a state marketing order for pulse crops. It also would increase grower assessments from one to two percent for three years.
The extra monies would be used for two purposes. It would establish an endowed chair for pulse crops at Washington State University. The research would focus on improving crop characteristics to benefit producers and consumers.
The assessments would also be used to create a bigger “buzz” for pulse crops, taking advantage of the United Nations declaring 2016 as the International Year of Pulses. The funds would support a global marketing campaign promoting pulses as the “food of the future” with ad campaigns, social media and branding events that include celebrity chefs.
Many pulse crops are exported through Washington ports to areas such as India, Spain, China and Peru.
Source: WSDA