BRAMPTON, ON, Loblaw Companies Limited (TSX: L) ("Loblaw") advanced its purpose-led commitment to help Canadians live life well, with a new pledge to provide 1 billion pounds of food to those in need by 2028. It is generally understood that one pound of food equates to one meal1, which illustrates the impact of the commitment and the level of community need.
"Our Feed More Families pledge builds from our work to advance social equity and fight climate change — inspired specifically by our progress on community-level food donations and eliminating food waste," said Galen Weston, President and Chairman, Loblaw Companies Limited. "The commitment to 1 billion pounds will require contributions from across our store network, and will help strengthen the capabilities of food charities at a local level."
The Feed More Families pledge will help tackle multiple societal concerns: food insecurity is up 35% since 20192, with 6.7 million Canadians now using non-profit food services annually3; and, food loss and waste represents nearly 60% of the food industry's environmental footprint.4
Loblaw provides more than $40 million in annual fundraising and financial support for food charities and reclamation agencies like Food Banks Canada, Second Harvest and Les Banques alimentaires du Québec. President's Choice Children's Charity has become the nation's leading non-government provider of in-school hunger and nutrition programs, with a goal of feeding one million children annually.