We live right across the border from the most fiercely competitive industry in the world probably which is the United States and I think that we need to not lose sight of the fact that we need to be competitive versus our American friends both in terms of our revenue opportunities but also in terms if our cost structures and right now I would say that we're offside on both of those.
The nice returns we're having right now masks that long term structural issue but we can not lose sight of the fact that we still do have issues with respect to our competiveness both revenue wise and cost wise compared to our American friends.
Novak says, with regards to Country of Origin Labelling, the ball is now the Americans' court and everyone is expecting the U.S. to appeal the latest WTO ruling.
He says expects the U.S. to drag the matter through every single stop possible but, at the end of the day, he is confident the issue will be resolved in favor of Canada and Mexico.
Source: Farmscape