Ontario ginseng farmers are set to benefit from emerging international market opportunities. Demand for Ontario-grown ginseng is on the rise throughout Asia and the Government of Canada is working hard to open new markets for agri-food exports, like ginseng.
Member of Parliament for Cambridge, Bryan May, on behalf of Agriculture Minister, Lawrence MacAulay, announced today an investment of $420,000 to the Ontario Ginseng Growers' Association (OGGA) to help promote and increase the visibility and demand for Canadian ginseng in current and emerging markets, like those in Asia.
With this investment, OGGA will develop a social media and marketing campaign that includes increasing awareness of the innovative uses for Canadian ginseng in products such as soups, teas and cosmetics. It will also support their promotion of trade shows in key Asian markets.
Source : Agriculture and Agri-Food Canada