Minister of Agriculture and Agri-Food Marie-Claude Bibeau has announced funding of up to $770,000 for the Canada Organic Trade Association (COTA) to support market development for organic products.
“Canada’s organic industry is one of our fastest growing sectors. These producers provide healthy and nutritious food to consumers across the country and, increasingly, around the world. Supporting the market development for organic products will further contribute to the growth of a more competitive and sustainable Canadian agricultural sector,” said Bibeau.
The funding will help create domestic and international export opportunities and promote the "Canada Organic" brand.
The project includes the development of market activities at major food shows in Germany and the United States with additional activities related to market accessibility and technical assessments. The investment, made under the Canadian Agricultural Partnership's AgriMarketing Program, will support the association in welcoming incoming missions, offering retailer training, creating market reports and developing a directory of organic producers and exporters.