The Gate Capital Campaign Cabinet, representing key stakeholders in Canada’s cereals industry, today announced its unanimous support for the development of the Gate facility, a critical initiative aimed at diversifying Canada’s cereal markets and securing long-term stability for the sector.
Gate will serve as a hub for research, innovation, and market development. A state-of-the-art home for Cereals Canada, Gate will provide the specialized technical spaces and resources that will enable Canada to:
- conduct applied research and innovation to align Canadian cereals with global demands
- develop strategic marketing initiatives to strengthen international buyer loyalty and confidence
- provide technical expertise to foster long-term relationships with customers.
“The recent volatility in trade relations underscores the urgent need for market diversification,” said JoAnne Buth, Gate capital campaign chair. “The Gate facility is a needed resource to help us with this challenge and continue to position Canada as a premier, reliable supplier of high-quality cereals for decades to come.”