Digital connectivity is the lynchpin of agriculture’s future. Without ubiquitous connectivity, the agriculture industry cannot fully embrace the new tools and technologies that will enable it to meet the productivity and sustainability demands of the future.
“We’ve done a number of studies and spent a lot of time with farmers to gather insights on the sustainable practices they are using,” said Nate Birt, senior advisor for Trust In Food, Farm Journal’s sustainable agriculture division. “Unless farmers are able to capture data to quantify the things they are doing, it will be very difficult for them to qualify for new programs and markets in the more digitized economy that is developing.”
Capturing and sharing data requires connectivity, both on the farm and in the field. That requires more than just a myopic approach to closing the connectivity gap.
“The GPS satellite part of connectivity is pretty good, so farmers are generally able to get the positioning information they need,” said Andy Theisen, product development manager at Kondex Corporation. “But farmers also need constant machine connectivity, yield map data, and other real-time data from things like weather and soil sensors. For a good portion of the country, the capabilities aren’t very good right now.”