‘Ahead of the Curve’ Product Learning Lab

Back by popular demand, you’ll get a glimpse into the future of farm technology with experts from Sentera, ReEnvision Ag and more, sharing their groundbreaking innovations.

Hear from engineers and suppliers about how new cutting-edge technologies can pave the way to the future of ag. You’ll be able to evaluate these technologies from the questions (and answers) as your peers digest their potential applications.

You'll Learn: Tomorrow’s new equipment & precision technologies in the works that will help advance your customer’s ability to do more with less.

The 11th Annual Dealership Minds Summit, happening July 29 – 30, 2025, in Iowa City, Iowa, features collaborative, dealer-to-dealer learning over a 2-day, knowledge-packed agenda that is guaranteed to give you authoritative strategies from the most progressive minds at farm equipment dealers. Over both days, the Summit offers:

• Focused General Session Presentations: providing a roadmap for implementing leading ideas and technologies for equipment retailing and servicing success.
• Dealer-to-Dealer Panel Presentations: highly interactive sessions that provide practical, proven strategies in use by the industry’s most successful dealerships.
• Informal & Interactive Roundtable Discussions: discover actionable dealer strategies — and answers to your specific questions — via an array of moderated yet informal roundtables.
• Unrivaled Networking & Knowledge Sharing: exchange successes, dissect challenges and vet out ideas with director-level farm equipment dealership leaders in sales, marketing, finance, operations and IT.

For more information about the 2025 Dealership Minds Summit, to register for the event and to book your hotel room visit farm-equipment.com/dealership-minds-summit