Generosity in rural communities has been quantified by a new set of Focus on Rural Ontario fact sheets. Volunteer and charitable giving data indicates 43 to50 per cent of non-metropolitan individuals volunteer their time and up to 90 per cent contribute tocharities.
Formal volunteering, known as unpaid work for a group or organization, is more likely amongindividuals between the ages of 35 and 54 and among those with a university degree. Community contribution and use of skills and experiences were the top two reasons individuals volunteered in 2013.
“Volunteer participation is important to the vitality of rural communities as it strengthens trust, solidarity and reciprocity,” says Norman Ragetlie, Director of Policy and Stakeholder
Engagement, Rural Ontario Institute. “The non-profit sector has a substantive impact on improving quality of life, health and well-being.” Annual donations per donor averaged $534 in 2013. Health-related organizations, social services and religious groups receive the highest number of donations and the top reason donors make a contribution is their compassion towards people in need.