With this high demand from China, that is tightening U.S. sorghum supplies. Lopez said they have to communicate that message to their other sorghum customers. In the U.S. that includes demand for sorghum from ethanol plants in Kansas and Texas, along with demand for sorghum from the livestock sector as a feed source. As demand exceeds supply, the price of sorghum has reacted in going higher. In looking at the 2015 crop year, Lopez would like to see consistent growth, as that is more desirable than a big boost in acres causing prices to fall. He said they aim to match both supply and demand.
Sorghum is also a growing ingredient for human consumption. Lopez said there are so many available products out there with a lot of large companies that are producing products with sorghum such as cereals, beer or alcoholic beverage products, bread, flour among many others.
“There are so many companies that are involved now that are directly impacting consumer level decisions in having them be more aware of sorghum and fitting into that unique product line that could satisfy their kitchen needs and family needs in the future,” Lopez said.
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