Ontario Pork has four new 30-second radio spots running in rotation from July 23-December 14. Entitled the BBQ, List, Intercept and Holidays, all focus on the qualities that make Ontario pork so fresh, delicious and nutritious. Raised on local family farms the spots aim to raise consumer awareness about the origin of their pork products and looking and asking for the new Ontario Pork label at retail.
The ads can be heard on stations from Windsor/Sarnia through to Ottawa on CHFI, CFTR 680 News, CFRA, Majic, CFLY, CJBX and CKLW.
Click here to listen.