TORONTO, - Dairy Farmers of Ontario (DFO) is proud to launch Everybody Milk, an integrated campaign that invites you to celebrate milk. The love for milk is universal – an unignorable passion that has always existed. The campaign reminds us of this love, and how milk is a part of so many milestones and celebrations throughout our lives.
Milk is made with love by people who care. Ontario's dairy farmers, their families and teams work day-in and day-out to deliver high-quality, nutrient-rich milk.
The new creative showcases the connection everybody has with milk. Ontario milk – everybody drinks it, and everybody loves it! From a cold glass of milk to ice cream and cheese, it's a love that can't be denied. Supported by TV commercials, digital ads, social media content and out-of-home, the campaign depicts the many ways we love and celebrate milk.
"Everybody Milk is aimed at uncovering consumers' emotional connection to milk and celebrating that love in a fun and meaningful way with the goal of increasing consumption," says Rosa Checchia, chief marketing officer at Dairy Farmers of Ontario.