OTTAWA, ON, - Dairy Farmers of Canada (DFC) has launched a new consumer rewards program, "More Goodness," to thank Canadians for choosing dairy products that feature DFC's Blue Cow quality milk logo. Rewarding loyalty to dairy products made with 100% Canadian milk, this program supports consumers and local dairy farmers.
"Canadian dairy farmers are amongst the most trusted professionals in the country, working day in, day out to feed the nation," said David Wiens, president of Dairy Farmers of Canada. "Our farmers not only produce high-quality milk, but they do so under some of the most stringent standards and sustainable practices in the world."
More Goodness is a first of its kind, working alongside Blue Cow partners and processors across multiple retailers and foodservice providers, the program celebrates and encourages consumer loyalty to Canadian dairy. As consumers continue to seek creative ways to establish and grow relationships with their favourite brands, DFC's More Goodness rewards program will offer dairy lovers the value and personalized attention they deserve, no matter where they choose to shop.
"The Blue Cow logo has long represented Canadian dairy farmers' commitment to milk quality, animal care and sustainability," said DFC's Chief Marketing Officer, Pamela Nalewajek. "It is a powerful certification with 85% brand awareness amongst Canadians and a strong influence on consumer buying habits without limiting purchases to a specific location."