Increase the capacity and efficiency of beef trade potential. Continue to grow and improve access for Canadian beef in key markets (China, European Union, United Kingdom). Remove remaining BSE-era limits to regain market access.
Economic Resiliency
Enhance the economic resiliency and competitiveness of the Canadian beef industry. Ensure the long-term challenges of labour shortages are addressed.
Innovation and Research
Invest in strategic research and innovation adoption and uphold the Canadian cattle industry as the global model for sustainable beef production.
Animal Health
Strengthen Canada’s ability to respond and proactively address animal health and care and develop stable funding for national animal health surveillance.
Rural Communities
Build strong rural communities by investing in broadband internet access, rural mental health programming and in infrastructure and services that make rural Canada an attractive place to live and work.
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