Cattlemen’s college returns to elevate cattle Industry knowledge

Cattlemen’s College, the renowned educational event sponsored by Zoetis, is set to make a triumphant return as part of CattleCon24, scheduled from January 31 to February 2 in sunny Orlando, Florida. Drawing in more than 1,000 attendees annually, this event serves as a hub for networking, idea exchange, and education. 

Michaela Clowser, director of producer education with the National Cattlemen’s Beef Association, shared the excitement for the event's agenda. "We have a packed schedule featuring industry experts discussing a variety of trending topics. We are excited to offer educational sessions all three days of the convention." 

The journey begins on January 31 with Dr. Clay Mathis, head of the Animal Science department at Texas A&M University, delivering the keynote address. Dr. Mathis will explore how recent challenges within the industry have paved the way for opportunities to enhance ranching systems.  

The 2024 Cattlemen’s College schedule is designed to empower cattle producers with the knowledge to improve and expand their herds, covering vital areas such as nutrition, reproduction, genetics, sustainability, biosecurity, and herd health. 

The roster of speakers features renowned figures including Kimberly Vonnahme of Zoetis, Brian Dorcey of Farmer’s Business Network, and Angela Gonella of the University of Florida, among others. 

One noteworthy feature is that all sessions will be recorded, allowing registered attendees to revisit the content at their convenience. To access this wealth of knowledge, attendees can select the Education Package, granting admission to both the convention and Cattlemen’s College. 

Moreover, cattle producers attending Cattlemen’s College have the opportunity to apply for the Rancher Resilience Grant. The first 75 grant applicants can receive reimbursement for registration and up to three nights of hotel accommodation. 

Cattlemen’s College thrives on feedback from producers, ensuring it remains an invaluable resource for the cattle industry. As one past attendee aptly noted, "The biggest take away I found from attending Cattlemen’s College is that there is always a newer or better way of doing things."