The Canola Council of Canada (CCC) has unveiled its new strategic roadmap — and it comes with a notable shift: the organization will no longer maintain a field-based agronomy team.
Unveiled under the banner Canola Forward: A Strategic Framework for 2025-2030, the plan sharpens the CCC’s focus on innovation, market access, and amplifying the value of Canadian canola, including its growing role as fuel. Developed in collaboration with members and stakeholders, the strategy zeroes in on three pillars: sustainable and reliable supply, stable markets for value optimization, and member service excellence.
“This framework builds on the strong foundation that has made Canadian canola a global leader,” said Chris Davison, president & CEO of the CCC, in a news release. “It is focused on priorities identified by the Canadian canola industry and outlines the role that the CCC will play in delivering continued value to our members and the broader value chain.”
As part of this renewed focus, the CCC has restructured internally, including a “re-focused agronomy function, with an eye to the future, that works to identify and address threats, production risks and innovations that will impact Canadian canola in the years ahead.” The organization clarified that “the Council will not maintain a field-based agronomy team moving forward.”