Canadian Beef Advisors release 2025-30 National Beef Strategy

The Canadian Beef Advisors (CBA) have released the 2025-30 National Beef Strategy. 

“The National Beef Strategy is about the future. We want people to know that the beef industry is preparing the way for the next generation”, states Bob Lowe, Chair of Public and Stakeholder Engagement.

The National Beef Strategy is a collaborative effort by Canadian national beef sector organizations including the Beef Cattle Research Council, Canadian Beef Breeds Council, Canada Beef, Canadian Cattle Association (and its provincial member associations), Canadian Meat Council, Canadian Roundtable for Sustainable Beef, and the National Cattle Feeders’ Association.

The Strategy facilitates collaboration and coordination between the national organizations to leverage available resources on behalf of producers and processors.

CBA says substantial progress was made under the 2020-24 strategy, and the intention is to continue building on the momentum.

Chair Nathan Phinney commented that “tracking goals has been a productive exercise. We are seeing wins, and the Beef Advisors are excited about where we can go next.”

There have been significant strides made toward recognizing the important role beef cattle play in environmental sustainability. However, it is also acknowledged that producers have faced a multi-year drought, along with higher interest rates and input costs that have shifted cost structures. 

Cross border engagement and maintaining a strong Canada-U.S. trade relationship is a key priority. Staying on top of advocacy issues continues to be a strong focus and there are also bottlenecks to work on.

The National Beef Strategy has been developed to achieve the Beef Industry 2030 goals.