The release noted technical data will be presented at two customer webinars on Nov. 21 and 22, and at four international trade and technical missions over the coming weeks. Led by Cereals Canada, the value chain delegation is scheduled to visit 16 countries in Asia, Latin America, Europe, Africa, and the Middle East. This year’s outreach will include a stop in the Philippines, as well as a return to China for the first time since 2019.
“China is a long-term, consistent buyer of Canadian wheat, and they value quality,” noted Dias. “Our targeted customer outreach enables Cereals Canada and the value chain members to connect with customers and provide updates on this year’s quality, while building relationships and engaging in market access discussions.”
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