
Eighty percent of California is in extreme drought (in red) or exceptional drought (in brown), including areas that grow much of the U.S. supply of lettuce and spinach.
And 2015 is expected to be dry, too, according to a study done by the University of California at Davis this summer, which found that farms have lost around $1.5 billion.
At the same time, U.S. consumers have developed a taste for leafy green vegetables – think about the kale craze – and distributors need farmers to grow those greens.
“Some of the leafy vegetables grow well in the Southeast … and some do not,” Coolong said. While the Southeast has a long, hot summer, the windows of mild weather – spring and autumn – are short.
“In order to grow large-scale commercial romaine, it’s very difficult to get to the average weight requirement per head with the weather patterns in the South,” Coolong said. Growers can easily produce lettuces for farmer’s markets or local organic markets, but have a tougher time reaching the 1.5-pound-per-head requirement for large-scale distributors, he said.
Still some growers who specialize in peppers, watermelons and cucurbits are branching out into greens and lettuce.
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