In response to significant challenges faced by the tree fruit sector during the past four years, and the current threats to growers and food businesses from proposed U.S. tariffs, British Columbia is investing in farmers to help them recover from consecutive years of crop loss and market issues.
“These past years have been very challenging for B.C. tree fruit farmers and we want to make sure they are ready for this season and seasons to come,” said Lana Popham, Minister of Agriculture and Food. “We want farmers to be successful and this $10 million will help them rebuild to ensure a resilient, sustainable future for B.C.’s tree fruit industry. We appreciate the hard work and commitment of the BC Fruit Growers’ Association (BCFGA) and its leadership team, and we will continue working with the sector to support initiatives that further stabilize the industry so people in British Columbia can depend on fruit produced right here at home.”
Support will be available to tree fruit farmers throughout the province, based on acreage. This support aims to help growers recover from recent hardships, including labour shortages, production loss and increasingly competitive markets.
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