The Alberta Wheat Commission is pleased that members of Cereals Canada and the Canadian International Grains Institute have decided to amalgamate under a single management and governance structure.
The commission is a long-standing member and funder of both organizations.
Chair and Cereals Canada board member, Todd Hames. says the Alberta Wheat Ccommission was a founding member of Cereals Canada in 2013.
He says he's proud their vision of the organization as a catalyst for enhancing the competitiveness of the Canadian cereals industry has taken a major step forward.
CIGI was formed in 1972 to support domestic and international processors.
The new organization establishes a platform for a unified value chain approach to enhancing the competitiveness of Canadian cereal crops through market development, customer support, market access and innovation initiatives. The formal amalgamation builds on the model of collaboration already established by Cereals Canada and Cigi in building and maintaining markets for Canadian wheat.
The amalgamated organization will operate under the Canada Cereals name while Cigi will maintain its brand as a division within the new organization. Cigi serves an independent technical source on Canadian grain milling, quality, and end-use expertise for domestic and international customers.
“The new organization builds on the proud history of Cigi and their international reputation of providing market support and education to Canadian wheat customers around the world,” says AWC vice chair Hannah Konschuh. “The Cigi brand will continue to play a prominent role in the combined organization.” Konschuh also serves as a Cigi board member.
The ALBERTA wHEAT cOMMISSION looks forward to working closely with Cereals Canada and Cigi in the coming months as they take the initial steps in forming the new organization.
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