The Iowa Beef Industry Council (IBIC) celebrated four outstanding Beef Quality Assurance (BQA) award recipients during the 2025 Iowa Cattle Industry Convention, held Tuesday, December 16, at the Prairie Meadows Convention Center.
The awards ceremony recognized cattle producers and industry leaders who exemplify excellence in cattle care, stewardship, and continuous improvement through their commitment to BQA principles.
For more than three decades, Beef Quality Assurance has been a flagship program of the Beef Checkoff, driving industry advancement through science-based standards, benchmarking, and best management practices.
It's incredible how producers have harnessed advancements in feed, technology, cattle care, pharmaceuticals, and genetics to continue moving the needle forward,” said IBIC Director of Industry Relations Casey Anderson. “Producers have listened to consumer signals around taste and eating experience, which has resulted in unprecedented demand for beef.”