2018 New Crop Missions Underway

Canada's new crop missions got underway this week.

Customers in 17 countries will meet with representatives from Canada’s grain value chain to learn about the quality and end-use characteristics of the 2018 Canadian wheat crop.

“2018 is a tale of two harvests,” says Cam Dahl, President of Cereals Canada. “The crop quality was very high until unusually early snowfall in some of the western prairie regions created challenging harvest conditions for farmers in those areas.”

Cereals Canada says wheat harvested before the snow fell is high quality with 95% falling into the top two grades (No. 1 and No. 2) with high protein. While weathering has degraded the quality of some of the crop harvested in October it is expected that there is good availability of quality wheat.

Buyers will hear from industry experts in terms of overall crop quality and functionality, availability, and a review of the growing season and farming in Canada. The Canadian team includes farmers and exporters, and scientists, technical specialists and representatives from Cereals Canada, Canadian International Grains Institute and Canadian Grain Commission.

“Every crop year is different and that’s why it’s important to be face-to-face with key customers post-harvest each fall,” says Dahl. “It’s their opportunity to meet with and ask questions of members of the entire Canadian value chain. This approach is unique to Canada and the two-way dialogue benefits both customers and the Canadian industry in terms of understanding current and future needs.”

Between November and December, the 2018 New Crop Missions will travel to countries in Africa, Asia, Europe, Middle East, North and South America.