Farms.com Home   Expert Commentary

Exploding Cows Will Get Your Attention in Chipolte's Latest Marketing

Jan 28, 2014

Subscribe to our Newsletters

Chipolte Mexican Grill restaurant is set to launch a television series on Hulu.com - - a tv show it bills as "'Farmed and Dangerous' A Chipotle original series that explores the outrageously twisted world of industrial agriculture."

Watch the video clip below, it speaks for itself, just watch out for the exploding cows!!

The series “satirizes the lengths to which corporate agribusiness and its image-makers go to create a positive image of industrial agriculture," according to the Chipolte Press Release: http://www.marketwatch.com/story/chipotle-to-launch-farmed-and-dangerous-2014-01-27?reflink=MW_news_stmp

For more about the series and Chipolte's "unconventional marketing tactics" read the NYTimes Aricle here: http://www.nytimes.com/2014/01/27/business/media/chipotle-blurs-lines-with-a-satirical-series-about-industrial-farming.html?_r=2

,

See all the trailers for the 'Farmed and Dangerous' Chipolte TV series here: http://www.youtube.com/user/farmedanddangerous

 

In September 2013, Chipotle released company’s marketing feature “Scarecrow” that depicts processed food production in a dark manner... Watch 'ScareCrow' here http://www.farms.com/FarmsPages/ChatDeshBoard/ChatThreadView/tabid/146/Default.aspx?chatid=113852&groupid=10