Warburtons invests in Gate project

The company is the largest bakery brand in the UK

A British company is investing in a Canadian ag project.

Warburtons, the largest bakery brand in England which includes bread, bagels, and pitas, is contributing $650,000 to the Global Agriculture Technology Exchange (Gate) project in Winnipeg, Man.

“This contribution represents a close, long-standing relationship between Cereals Canada and Warburtons,” said JoAnne Buth, Gate Capital Campaign Chair. “We are thrilled to make this announcement alongside Warburtons, and we are grateful for their support.”

On its website, Warburtons indicates it sources Canadian wheat from Canadian farmers.

And Warburtons reps use Cereals Canada facilities to test and analyze Canadian wheat before it’s shipped overseas.

This Gate investment is an extension of that relationship, said Adam Dyck, Warburtons Canadian program manager.

“Warburtons has proudly partnered with Canadian farmers and the agriculture industry for over 30 years to source the highest quality wheat through our Identity Preserved Program,” he said in a statement. “For the past 15 years, Cereals Canada has played a vital role in supporting our commitment to quality and innovation. Our contribution to the Gate project reflects the value we place on Canadian agriculture and our strong belief in innovation, collaboration, and long-term relationships. This facility will help ensure that Cereals Canada remains a global leader, and we’re honoured to support that vision.”

Cereals Canada launched Gate’s capital campaign in June 2024 to raise money for the design and construction and to equip the facility which will be used for research, development and innovation, food processing, end-product development, and more.

It will also serve as the headquarters for Cereals Canada.

The capital campaign started with a goal of raising $100 million, and including the investment from Warburtons, Cereals Canada has raised $32.15 million.