By Amanda Brodhagen, Farms.com
Bayer, one of the world’s leading crop science companies’ kicked off its inaugural agronomy summit Tuesday in Banff, Alberta.
Let’s talk agronomy, and let’s take a closer look at the science behind agronomy, is the topic of Bayer CropScience’s agronomy summit. The slogan ties in nicely with Bayer’s motto – “science for a better life.”
All the key movers and shakers of the agronomy world are in attendance including: retail partners, provincial crop specialists and independent agronomic consultants. Bayer plans to woo the approximately 125 attendees, and to showcase the science behind its products.
The breakdown for attendees includes: 90 per cent western Canada, one attendee from Australia, one from the northern United States and the rest from Ontario and Quebec.
Banff was picked to be the backdrop because of its appealing lure. “The first time you do a meeting like this you want to make sure you get the people on your target list here…it adds to the whole event,” said Bayer’s Market Development Manager, Al Eadie.
Why is Bayer putting this on?
“We just wanted to get the information out there to our key influencers in the industry…so that people understand the science behind our products,” said Eadie.
One of Bayer’s goals is to pitch its products to Canada’s leading agronomists. “We want people to feel comfortable when they see Bayer products recommended…so that attendees feel more educated on the products,” explains Eadie.
Who makes up Canada’s agronomy influencers?
Looking at the demographics, Eadie says, he is encouraged by the strong showing of both young people and women in attendance. “We’re moving away from being a predominantly male dominated industry…there’s better representation of females in the industry – it’s good,” explains Eadie.
Eadie also gives high praise to Farm Credit Canada’s industry lead campaign to improve the image of agriculture – Ag More Than Ever. “Agriculture is very optimistic right now… there’s a lot of positive talk about agriculture,” said Eadie. “Young people are now joining the industry that didn’t want to five or 10 years ago – it’s exciting to see.”
What are the top agronomy topics on Bayer’s checklist?